The matrix composition of banking customer value
Year of publication: |
2010
|
---|---|
Authors: | Chang, Hong-sheng ; Tseng, Chien-ming |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 4, p. 347-362
|
Subject: | Bankgeschäft | Banking services | Dienstleistungsqualität | Service quality | Risiko | Risk | Wahrnehmung | Perception | Kundenwert | Customer value |
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