//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Bankmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bankmarketing
brand advertising
12
generic advertising
8
Advertising
6
Werbung
6
Advertising effects
5
Brand management
5
Markenführung
5
Werbewirkung
5
Brand
4
Internet marketing
4
Markenartikel
4
Online-Marketing
4
Bayesian analysis
3
Consumer behaviour
3
Konsumentenverhalten
3
Marketing
3
dynamic oligopoly
3
Brand Advertising
2
GI
2
Luxury brand advertising
2
Luxury goods
2
Luxusgüter
2
Markov perfect equilibrium
2
coordination
2
cost-sharing
2
effort
2
free-riding
2
geographical indication
2
price competition
2
quality
2
wine
2
Advertising Effects
1
Advertising models
1
Agricultural and Food Policy
1
Bank
1
Bank marketing
1
Brand Memory
1
Brand advertising
1
Consumer engagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Loveland, Karen A.
1
Smith, Katherine Taken
1
Smith, L. Murphy
1
Published in...
All
Services marketing quarterly
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->