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~subject:"Bargaining theory"
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Bargaining theory
Deutschland
32
Germany
29
Theorie
25
Theory
25
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
17
Supplier relationship management
17
Internationales Marketing
16
Marketing
15
Marketing management
11
Marketingmanagement
11
Bundling strategy
10
Leistungsbündel
10
Negotiations
10
Verhandlungen
10
International marketing
9
Negotiation techniques
9
Verhandlungstechnik
9
Betriebswirtschaftslehre
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Conjoint analysis
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Conjoint-Analyse
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Consumer behaviour
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Investitionsgütermarketing
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Internationaler Markteintritt
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Pricing strategy
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5
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Voeth, Markus
5
Herbst, Uta
3
Haggenmüller, Sandra
1
Lenzing, Aline
1
Mayer, Markus
1
Oehlschläger, Patricia
1
Schmidt, Marc
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Weber, Marie-Christin
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The journal of business & industrial marketing
2
Commodity Marketing : Strategies, Concepts, and Cases
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of business economics : JBE
1
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ECONIS (ZBW)
5
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1
Improving negotiation success in B2B sales organizations : is structured negotiation management a success factor?
Mayer, Markus
;
Voeth, Markus
- In:
Journal of business economics : JBE
92
(
2022
)
2
,
pp. 163-196
Persistent link: https://www.econbiz.de/10013187195
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2
Time for change? : scenario analysis on buyer-seller negotiations
Haggenmüller, Sandra
;
Oehlschläger, Patricia
;
Herbst, Uta
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1215-1242
Persistent link: https://www.econbiz.de/10014276762
Saved in:
3
Price negotiations in commodity markets
Voeth, Markus
;
Herbst, Uta
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 85-103)
.
2022
Persistent link: https://www.econbiz.de/10013271834
Saved in:
4
Tactical breaks : deal killers of deal makers?
Herbst, Uta
;
Voeth, Markus
;
Schmidt, Marc
;
Weber, …
- In:
Die Unternehmung : Swiss journal of business research …
72
(
2018
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10011850033
Saved in:
5
Renegotiations : empirical analysis of impacts on business relationships
Voeth, Markus
;
Lenzing, Aline
- In:
The journal of business & industrial marketing
32
(
2017
)
4
,
pp. 541-552
Persistent link: https://www.econbiz.de/10011691678
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