//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Barriers"
~subject:"Forschungskooperation"
~subject:"Personality trait"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"transference"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Barriers
Forschungskooperation
Personality trait
Advertising effects
2
Brand image
2
Celebrity endorsement
2
Celebrity-Werbung
2
Markenimage
2
Personality psychology
2
Persönlichkeitsmerkmal
2
Persönlichkeitspsychologie
2
Werbewirkung
2
Associations
1
Attributions
1
Brand
1
Brand management
1
Branding
1
Consumer behaviour
1
Endorsers
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Spontaneous trait transference (STT)
1
Trait inferences
1
Traits
1
Transference
1
celebrity endorsement
1
image transfer
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Conference paper
Article in journal
5
Aufsatz in Zeitschrift
5
Konferenzbeitrag
2
Language
All
English
2
Author
All
Arsena, Ashley
1
Bergkvist, Lars
1
Pandelaere, Mario
1
Silvera, David H.
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity trait
transference
: when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
2
Brand trait
transference
: when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->