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Coping with alternatives in sales organisations : experiences from an Italian company
Perna, Andrea
;
Cardinali, Silvio
;
Gregori, Gian Luca
- In:
Journal of business market management : JBM
6
(
2013
)
3
,
pp. 107-122
sales
channel
. The research uses a single case and exploratory method, focusing on the Italian firm Santarelli, which …
Persistent link: https://www.econbiz.de/10010198618
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