Coping with alternatives in sales organisations : experiences from an Italian company
Year of publication: |
2013
|
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Authors: | Perna, Andrea ; Cardinali, Silvio ; Gregori, Gian Luca |
Published in: |
Journal of business market management : JBM. - Berlin : Freie Universität, Marketing-Department, ISSN 1864-0761, ZDB-ID 2384325-1. - Vol. 6.2013, 3, p. 107-122
|
Subject: | Sales Channel | Intermediary | Channel Shifting | Construction | Industry | Transition | Case Study | Italien | Italy | Vertriebsweg | Distribution channel | Bauwirtschaft | Construction industry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/87697 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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