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~subject:"Bayes-Statistik"
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Information systems research : ISR
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ECONIS (ZBW)
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Examining the impact of keyword ambiguity on search advertising performance : a topic model approach
Gong, Jing
;
Abhisek, Vibhanshu
;
Li, Beibei
- In:
Management information systems : mis quarterly
42
(
2018
)
3
,
pp. 805-829
Persistent link: https://www.econbiz.de/10011919570
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2
Bidding for multiple keywords in
sponsored
search
advertising : keyword categories and match types
Du, Xiaomeng
;
Su, Meng
;
Zhang, Xiaoquan
;
Zheng, Xiaona
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011791202
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3
The impact of competing ads on click performance in
sponsored
search
Agarwal, Ashish
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
27
(
2016
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10011584780
Saved in:
4
Aggregation bias in
sponsored
search
data : the curse and the cure
Abhishek, Vibhanshu
;
Hosanagar, Kartik
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10010497617
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