Aggregation bias in sponsored search data : the curse and the cure
Vibhanshu Abhishek; Kartik Hosanagar; Peter S. Fader
| Year of publication: |
2015
|
|---|---|
| Authors: | Abhishek, Vibhanshu ; Hosanagar, Kartik ; Fader, Peter |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 1, p. 59-77
|
| Subject: | sponsored search | generalized second-price auctions | consumer choice models | Hierarchical Bayesian estimation | latent instrumental variables | aggregation bias | Aggregation | Suchmaschine | Search engine | Bayes-Statistik | Bayesian inference | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Systematischer Fehler | Bias |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010497617