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Bayesian estimation
Multiple discreteness
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multiple discreteness
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graduated driver licensing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Consumer spending patterns across firms and categories : application to the size- and share-of-wallet
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchfordn, Brian T.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 123-139
Persistent link: https://www.econbiz.de/10011490865
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Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
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