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~subject:"Bayesian inference"
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Search: subject_exact:"Kundenwert"
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Bayesian inference
Kundenwert
2,558
Customer value
2,390
Beziehungsmarketing
1,439
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1,437
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612
Konsumentenverhalten
612
Betriebliche Wertschöpfung
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300
Kundenintegration
300
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292
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124
Service-dominant logic
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Brand image
122
Markenimage
122
Value co-creation
107
Social Web
89
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89
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86
customer value
85
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82
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Bradlow, Eric T.
1
DeSarbo, Wayne
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Ebbes, Peter
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Fader, Peter
1
Fong, Duncan K. H.
1
Gopalakrishnan, Arun
1
Jungbluth, Michael
1
Karvanen, Juha
1
Lans, Ralf van der
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Luoma, Lasse
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Rantanen, Ari
1
Romero, Jaime
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of modelling in management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
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2
Survey data and bayesian analysis : a cost-efficient way to estimate customer equity
Karvanen, Juha
;
Rantanen, Ari
;
Luoma, Lasse
- In:
Quantitative marketing and economics : QME
12
(
2014
)
3
,
pp. 305-329
Persistent link: https://www.econbiz.de/10010407783
Saved in:
3
A partially hidden Markov model of customer dynamics for CLV measurement
Romero, Jaime
;
Lans, Ralf van der
;
Wierenga, Berend
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10010128371
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4
Transaktionsbasierte Kundenbewertung unter Wettbewerb : der Einfluss einseitiger Wettbewerbsstrukturen am Beispiel der Einkaufsstättenwahl
Jungbluth, Michael
-
2010
Persistent link: https://www.econbiz.de/10003949654
Saved in:
5
Revisiting customer value analysis in a heterogeneous market
DeSarbo, Wayne
;
Ebbes, Peter
;
Fong, Duncan K. H.
;
Snow, …
- In:
Journal of modelling in management
5
(
2010
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003968473
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