//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Betriebliche Wertschöpfung"
~subject:"Brand image"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
Brand image
Marketingtheorie
121
Marketing theory
116
Theorie
54
Theory
53
Konsumentenverhalten
19
Consumer behaviour
18
Marketing management
17
Marketingmanagement
17
Markenführung
12
Brand management
11
Beziehungsmarketing
9
Markenartikel
9
Marketing
9
Relationship marketing
9
Brand
8
Corporate Social Responsibility
7
USA
7
Bibliometrics
6
Bibliometrie
6
Deutschland
6
Germany
6
United States
6
Corporate social responsibility
5
Dienstleistungsmarketing
5
Innovation diffusion
5
Innovationsdiffusion
5
Markenimage
5
Marktanteil
5
Preiselastizität
5
Selling
5
Services marketing
5
Verkauf
5
Competition
4
Innovation
4
Market share
4
Meta-Analyse
4
Price elasticity
4
Strategisches Management
4
more ...
less ...
Online availability
All
Free
7
Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Working Paper
Article in journal
159
Aufsatz in Zeitschrift
159
Arbeitspapier
9
Graue Literatur
9
Non-commercial literature
9
Hochschulschrift
7
Aufsatz im Buch
5
Book section
5
Thesis
5
Conference paper
3
Konferenzbeitrag
3
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
6
German
3
Author
All
Grönroos, Christian
3
Burmann, Christoph
2
Aaker, Jennifer
1
Blinda, Lars
1
Brasel, S. Adam
1
Fournier, Susan
1
Heß, Silke C.
1
Hinkel, Julia
1
Katsifaraki, Georgia
1
Kuester, Sabine
1
Ravald, Annika
1
Schallehn, Mike
1
Voima, Päivi
1
Young, Jennifer
1
Zeplin, Sabrina
1
more ...
less ...
Institution
All
Panepistēmio Kypru / Department of Economics
1
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Meddelanden från Svenska Handelshögskolan
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Working paper / Department of Economics, University of Cyprus
1
Working paper / Harvard Business School, Division of Research
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
Saved in:
2
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
3
Konzeptualisierung von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
-
2010
Persistent link: https://www.econbiz.de/10009665193
Saved in:
4
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
5
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
6
Innengerichtetes identitätsbasiertes Markenmanagement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Zeplin, Sabrina
-
2004
Persistent link: https://www.econbiz.de/10002195811
Saved in:
7
Relevanz der Markenherkunft für die internetbasierte Markenführung
Blinda, Lars
-
2003
Persistent link: https://www.econbiz.de/10002195740
Saved in:
8
Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine
;
Heß, Silke C.
;
Young, Jennifer
; …
-
2008
Persistent link: https://www.econbiz.de/10003754978
Saved in:
9
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->