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~subject:"Betriebliche Wertschöpfung"
~subject:"Lieferantenmanagement"
~subject:"Strategic management"
~subject:"Unternehmenserfolg"
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Betriebliche Wertschöpfung
Lieferantenmanagement
Strategic management
Unternehmenserfolg
Consumer behaviour
194
Konsumentenverhalten
194
Marketing management
192
Marketingmanagement
192
Beziehungsmarketing
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169
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107
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107
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68
Customer satisfaction
68
Kundenzufriedenheit
68
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Social Web
52
Social web
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51
Dienstleistungsqualität
47
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47
Internet marketing
42
Online-Marketing
42
Strategisches Management
42
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Markenartikel
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32
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32
Customer integration
31
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31
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31
Emerging economies
30
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Journal of strategic marketing
141
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ECONIS (ZBW)
141
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1
Should private-label supply manufacturers invest in digital strategies? : a study on Portuguese manufacturers
Silva, Pedro Mendonça
;
Veiga, Filipa Casal
;
Pinto, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 665-689
Persistent link: https://www.econbiz.de/10014553350
Saved in:
2
Internal customers creating value in the workplace : conceptualising the internal customer perceived value (ICPV) model
Lo Iacono, Joseph
;
Carlini, Joan
;
France, Cassandra
; …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 712-728
Persistent link: https://www.econbiz.de/10014553352
Saved in:
3
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
4
Luxury branding in B2B
Pedeliento, Giuseppe
;
Leek, Sheena
;
Christodoulides, George
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10014553250
Saved in:
5
Interfirm partnership resource-lean capability association : exploring the moderating role of learning orientation and performance implications
Srivastava, Prashant
;
Iyer, Karthik N. S.
;
Srinivasan, …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10014553302
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6
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
7
Does corporate sustainability performance affect sales performance? : empirical evidence from Indian firms
Mal, Hoshiar
;
Kaushik, Arun Kumar
;
Varma, Manishkumar
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 622-643
Persistent link: https://www.econbiz.de/10014553359
Saved in:
8
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
9
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer
;
Baig, Ahmed S.
;
Seyyed, Fazal Jawad
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
Saved in:
10
Assessing omnichannel strategies for global retailing industries in a developing country
Djofack, Sidonie
;
Nkene Ndeme, Richard
;
Wamba, Samuel Fosso
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 655-668
Persistent link: https://www.econbiz.de/10014304939
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