Luxury branding in B2B
Year of publication: |
2024
|
---|---|
Authors: | Pedeliento, Giuseppe ; Leek, Sheena ; Christodoulides, George |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 3, p. 289-303
|
Subject: | B2B | branding | Brembo | case study | Luxury | Luxusgüter | Luxury goods | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management |
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