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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Marketing management
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Marketingmanagement
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KMU
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SME
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Innovation
5
Innovation management
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Innovationsmanagement
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Unternehmenserfolg
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Fundraising
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Nonprofit organization
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Nonprofit-Organisation
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SMEs
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Value creation
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market orientation
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Customer integration
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Dienstleistung
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Donation
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Kundenintegration
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Nonprofit-Marketing
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Performance measurement
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Service-Dominant Logic
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performance
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supply chain integration
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Absorption
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Analysis of variance
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Didonet, Simone Regina
3
Klafke, Renata
3
Arnold, Maik
1
Barrios, Andrés
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Toaldo, Ana Maria Machado
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Urdan, André Torres
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Von Der Osten, Flávio
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International review on public and non-profit marketing
1
Journal of nonprofit & public sector marketing
1
The journal of services marketing
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ECONIS (ZBW)
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Service encounter and value co-creation in fundraising activities at the NPO sector
Klafke, Renata
;
Barrios, Andrés
;
Didonet, Simone Regina
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 851-861
Persistent link: https://www.econbiz.de/10014333402
Saved in:
2
Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata
;
Von Der Osten, Flávio
;
Didonet, Simone …
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
Saved in:
3
Institutional theory, culture and value co-creation : how do they stick together in donation?
Klafke, Renata
;
Urdan, André Torres
;
Didonet, Simone Regina
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 447-466
Persistent link: https://www.econbiz.de/10012617339
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