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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Service-dominant logic
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Service-Dominant Logic
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Quero, María José
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Ventura, Rafael
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Díaz-Méndez, Montserrat
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Gummesson, Evert
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Marketing theory
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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Co-patenting, co-ownership, and co-ideation as drivers for university business innovation : the case of public universities in Spain
Quero, María José
;
Díaz-Méndez, Montserrat
; …
- In:
The TQM journal : the international review of …
34
(
2022
)
7
,
pp. 115-133
Persistent link: https://www.econbiz.de/10013537704
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2
Value proposition as a framework for value cocreation in crowdfunding ecosystems
Quero, María José
;
Ventura, Rafael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10012001464
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