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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Business-to-business marketing
3,455
B-to-B-Marketing
3,434
Lieferantenmanagement
1,586
Supplier relationship management
1,586
Relationship marketing
781
Beziehungsmarketing
776
Business-to-Business-Marketing
617
Marketingmanagement
465
Marketing management
450
Electronic Commerce
445
E-commerce
384
Deutschland
363
Germany
354
Theory
339
Theorie
337
Verkauf
282
Brand management
275
Markenführung
275
Selling
272
Salespeople
261
Verkaufspersonal
261
Marketing
242
Consumer behaviour
215
Konsumentenverhalten
215
Business network
200
Unternehmensnetzwerk
200
Social Web
194
Social web
194
Online-Marketing
179
B2B
176
Value creation
171
Customer satisfaction
165
Internet marketing
163
Kundenzufriedenheit
163
Bundling strategy
161
Leistungsbündel
161
Innovation
152
Customer value
147
Kundenwert
147
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Undetermined
101
Free
20
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Article
138
Book / Working Paper
31
Type of publication (narrower categories)
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Article in journal
135
Aufsatz in Zeitschrift
135
Hochschulschrift
11
Thesis
6
Aufsatz im Buch
5
Aufsatzsammlung
5
Book section
5
Collection of articles of several authors
5
Sammelwerk
5
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
2
Case study
2
Fallstudie
2
Lehrbuch
2
Working Paper
2
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1
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1
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1
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1
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English
160
German
10
Author
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Keränen, Joona
5
Kleinaltenkamp, Michael
5
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Jacob, Frank
3
Lindgreen, Adam
3
Obloj, Tomasz
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Boha, Julian
2
Bonamigo, Andrei
2
Bonnemeier, Sebastian
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
2
Confente, Ilenia
2
Corsaro, Daniela
2
Eggert, Andreas
2
Ehret, Michael
2
Elgeti, Laura
2
Fließ, Sabine
2
Frow, Pennie
2
Gil Saura, Irene
2
Günther, Armin
2
Haase, Michaela
2
He, Jiaxun
2
Hilton, Toni
2
Jalkala, Anne
2
Johansson, Magnus
2
Julkunen, Saara
2
Koponen, Jonna
2
Liozu, Stephan
2
Lopes, Ana Carolina Custódio
2
Lopez, Jose
2
Narus, James A.
2
Nätti, Satu
2
Parker, Geoffrey
2
Parvinen, Petri
2
Payne, Adrian
2
Rajala, Risto
2
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Institution
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Hertie School of Governance
1
Springer Fachmedien Wiesbaden
1
Springer VS
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
44
The journal of business & industrial marketing
19
Journal of business research : JBR
8
Journal of business-to-business marketing
5
Marketing theory
5
Management decision : MD
4
SpringerLink / Bücher
3
Administrative Sciences : open access journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information - Organisation - Produktion
2
Innovation in pricing : contemporary theories and best practices
2
International journal of services and operations management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Research
2
Springer eBook Collection
2
AIM Research working paper series
1
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Business-to-business marketing management : strategies, cases and solutions
1
Covid-19, technology and marketing : moving forward and the new normal
1
Economic research
1
Electronic markets : the international journal on networked business
1
Engineering online library
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European management journal
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Research
1
Gabler Research / Markt- und Unternehmensentwicklung
1
INSEAD Working Paper
1
Information systems research : ISR
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurship and small business
1
International journal of innovation : IJI journal
1
International journal of quality and service sciences
1
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ECONIS (ZBW)
169
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161
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169
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161
Demand chain management- integrating marketing and supply chain management
Jüttner, Uta
;
Christopher, Martin
;
Baker, Susan
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 377-392
Persistent link: https://www.econbiz.de/10003450801
Saved in:
162
Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lösungsanbietern : Eine konzeptionelle und empirische Untersuchung organisationaler Kompetenzen
Bonnemeier, Sebastian
-
2009
Zahlreiche Unternehmen im
Business-to-Business
-Bereich versuchen durch das Angebot individueller Lösungen für ihre …
Persistent link: https://www.econbiz.de/10014015015
Saved in:
163
Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lösungsanbietern : eine konzeptionelle und empirische Untersuchung organisationaler Kompetenzen
Bonnemeier, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003872676
Saved in:
164
Who needs to be more visible online? : the value implications of web visibility and firm heterogeneity
Wang, Fang
;
Xu, Bixia
- In:
Information & management : the internat. journal of …
54
(
2017
)
4
,
pp. 506-515
Persistent link: https://www.econbiz.de/10011719976
Saved in:
165
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
166
Business market management : understanding, creating and delivering value
Anderson, James C.
;
Narus, James A.
-
2004
-
2nd ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001704610
Saved in:
167
Mehrstufige Kundenintegration in Wertschöpfungssystemen : Ableitung einer Marketingstrategie für Lieferanten
Trommen, Alexander
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001695364
Saved in:
168
The role of servitization for small firms : drivers versus barriers
Confente, Ilenia
;
Buratti, Andrea
;
Russo, Ivan
- In:
International journal of entrepreneurship and small business
26
(
2015
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011530329
Saved in:
169
Strategisches
Business-to-Business
-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
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