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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Business-to-business marketing
3,518
B-to-B-Marketing
3,458
Lieferantenmanagement
1,605
Supplier relationship management
1,605
Relationship marketing
856
Beziehungsmarketing
785
Business-to-Business-Marketing
619
Marketingmanagement
469
Marketing management
462
Electronic Commerce
452
E-commerce
391
Deutschland
363
Germany
356
Theory
339
Theorie
337
Business‐to‐business marketing
315
Verkauf
288
Selling
284
Brand management
281
Markenführung
276
Salespeople
266
Verkaufspersonal
265
Marketing
255
Consumer behaviour
226
Konsumentenverhalten
218
Business network
200
Unternehmensnetzwerk
200
Social Web
196
Social web
196
Customer satisfaction
189
B2B
183
Online-Marketing
180
Value creation
174
Internet marketing
169
Kundenzufriedenheit
165
Innovation
164
Bundling strategy
161
Leistungsbündel
161
Supply chain
151
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Undetermined
101
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23
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Article
141
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31
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Article in journal
138
Aufsatz in Zeitschrift
138
Hochschulschrift
11
Thesis
6
Aufsatz im Buch
5
Aufsatzsammlung
5
Book section
5
Collection of articles of several authors
5
Sammelwerk
5
Graue Literatur
4
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4
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2
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2
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1
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1
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1
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English
163
German
10
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Keränen, Joona
5
Kleinaltenkamp, Michael
5
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Jacob, Frank
3
Lindgreen, Adam
3
Obloj, Tomasz
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Boha, Julian
2
Bonamigo, Andrei
2
Bonnemeier, Sebastian
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
2
Confente, Ilenia
2
Corsaro, Daniela
2
Eggert, Andreas
2
Ehret, Michael
2
Elgeti, Laura
2
Fließ, Sabine
2
Frow, Pennie
2
Gil Saura, Irene
2
Günther, Armin
2
Haase, Michaela
2
He, Jiaxun
2
Hilton, Toni
2
Jalkala, Anne
2
Johansson, Magnus
2
Julkunen, Saara
2
Koponen, Jonna
2
Liozu, Stephan
2
Lopes, Ana Carolina Custódio
2
Lopez, Jose
2
Narus, James A.
2
Nätti, Satu
2
Parker, Geoffrey
2
Parvinen, Petri
2
Payne, Adrian
2
Rajala, Risto
2
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Hertie School of Governance
1
Springer Fachmedien Wiesbaden
1
Springer VS
1
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Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of business & industrial marketing
19
Journal of business research : JBR
8
Journal of business-to-business marketing
5
Marketing theory
5
Management decision : MD
4
SpringerLink / Bücher
3
Administrative Sciences : open access journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information - Organisation - Produktion
2
Innovation in pricing : contemporary theories and best practices
2
International journal of services and operations management
2
Journal of creating value
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Research
2
Springer eBook Collection
2
AIM Research working paper series
1
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Business-to-business marketing management : strategies, cases and solutions
1
Covid-19, technology and marketing : moving forward and the new normal
1
Economic research
1
Electronic markets : the international journal on networked business
1
Engineering online library
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European management journal
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Research
1
Gabler Research / Markt- und Unternehmensentwicklung
1
INSEAD Working Paper
1
Information systems research : ISR
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurship and small business
1
International journal of innovation : IJI journal
1
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ECONIS (ZBW)
172
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71
Value co-creation practices in
business-to-business
platform ecosystems
Hein, Andreas
;
Weking, Jörg
;
Schreieck, Maximilian
; …
- In:
Electronic markets : the international journal on …
29
(
2019
)
3
,
pp. 503-518
Persistent link: https://www.econbiz.de/10012125313
Saved in:
72
Toxic collaborations : co-destroying value in the B2B context
Cabiddu, Francesca
;
Moreno, Frau
;
Sebastiano, Lombardo
- In:
Journal of service research
22
(
2019
)
3
,
pp. 241-255
Persistent link: https://www.econbiz.de/10012126372
Saved in:
73
Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
Saved in:
74
Value creation and value capture under moral hazard : exploring the micro-foundations of buyer-supplier relationships
Zemsky, Peter
;
Obloj, Tomasz
-
2014
-
Rev. vers. of 2012/111/ST
Persistent link: https://www.econbiz.de/10010379319
Saved in:
75
Determinants of services co-creation with business customers
Jouny-Rivier, Elodie
;
Reynoso, Javier
;
Edvardsson, Bo
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 85-103
Persistent link: https://www.econbiz.de/10011654583
Saved in:
76
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
77
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on
business-to-business
marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
78
Deconstructing B2B, co-creation and service deployment in East Asia : evidence from Taiwan and PRC manufacturers
Lin, Chih-An
;
Chen, Homin
- In:
Asia Pacific business review
24
(
2018
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011906699
Saved in:
79
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
80
IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
Saved in:
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