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~subject:"Betriebliches Informationssystem"
~subject:"Knowledge management"
~subject:"Marketing management"
~type_genre:"Case study"
~type_genre:"Handbook"
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Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
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Strategic information systems ; Vol. 1
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VW, Google, H&M, Wal-Mart, IKEA, Inditex, Nike, Red Bull
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ECONIS (ZBW)
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Business intelligence ; Volume 1
Information Resources Management Association
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2016
Persistent link: https://www.econbiz.de/10011445674
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2
The company Nike Inc. : best practice strategies and problems in marketing ; a case study
Molitor, M.
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2015
Persistent link: https://www.econbiz.de/10011350461
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3
Business and competitive analysis : effective application of new and classic methods
Fleisher, Craig S.
;
Bensoussan, Babette E.
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2015
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Second edition
Persistent link: https://www.econbiz.de/10013474974
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4
Die effektive Anwendung von Marketing Mix und Markenmanagement : erläutert am erfolgreichen Beispiel der BMW Group
Doll, A.
;
Ikossipentaki, E.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 25-46)
.
2013
Persistent link: https://www.econbiz.de/10010126703
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5
The nature of strategic intelligence, current practice and solutions
Xu, Mark
;
Kaye, Roland
-
2010
Persistent link: https://www.econbiz.de/10003901661
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6
Business and competitive analysis : effective application of new and classic methods
Fleisher, Craig S.
-
2007
Persistent link: https://www.econbiz.de/10003373369
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