Business and competitive analysis : effective application of new and classic methods
Craig S. Fleisher and Babette E. Bensoussan
| Year of publication: |
2007
|
|---|---|
| Authors: | Fleisher, Craig S. |
| Other Persons: | Bensoussan, Babette E. (contributor) |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Financial Times Press London : Pearson Education |
| Subject: | Betriebliches Informationssystem | Business intelligence system | Unternehmensanalyse | Business analysis | Wettbewerbsanalyse | Competitive analysis | Betriebsvergleich | Interfirm comparison | Betriebliche Kennzahl | Financial ratio | Wettbewerbsstrategie | Competitive strategy | Business Intelligence |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXII, 491 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Acknowledgments -- About the authors -- Preface -- Business and competitive analysis: definition, context, and benefits -- Performing the analysis process -- Avoiding analytical pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- Mckinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation analysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis |
| ISBN: | 0-13-187366-0 ; 978-0-13-187366-7 |
| Classification: | Wettbewerb |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003373369