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~subject:"Betriebswirtschaftslehre"
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Betriebswirtschaftslehre
Marketingmanagement
16,702
Marketing management
16,023
Marketing
3,398
Consumer behaviour
2,451
Konsumentenverhalten
2,451
Theory
2,234
Theorie
2,233
Beziehungsmarketing
1,830
Relationship marketing
1,828
Deutschland
1,640
Germany
1,596
Brand management
1,336
Markenführung
1,336
USA
1,288
United States
1,260
Online-Marketing
1,113
Strategisches Management
1,113
Internet marketing
1,076
Unternehmenserfolg
1,021
Firm performance
1,017
Strategic management
872
Innovation
835
SME
755
KMU
754
Internationales Marketing
748
International marketing
726
Marktforschung
683
Social Web
653
Social web
653
Werbung
622
Markenimage
589
Brand image
586
Advertising
575
Market research
572
Marketingtheorie
543
Marketing theory
533
Innovationsmanagement
527
Innovation management
510
Lieferantenmanagement
498
Supplier relationship management
498
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Undetermined
8
Free
1
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Book / Working Paper
77
Article
5
Journal
5
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Lehrbuch
58
Textbook
55
Bibliografie enthalten
25
Bibliography included
25
Article in journal
5
Aufsatz in Zeitschrift
5
Glossar enthalten
4
Glossary included
4
Graue Literatur
4
Non-commercial literature
4
Aufsatzsammlung
3
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Einführung
2
Handbook
2
Handbuch
2
Hochschulschrift
2
Collection of articles written by one author
1
Conference proceedings
1
Konferenzschrift
1
Literaturbericht
1
No longer published / No longer aquired
1
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1
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1
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Language
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German
64
English
22
Polish
1
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All
Kotler, Philip
5
Benkenstein, Martin
4
Bruhn, Manfred
4
Schaper, Thorsten
4
Berndt, Ralph
3
Busch, Rainer
3
Gelbrich, Katja
3
Kuß, Alfred
3
Müller, Stefan
3
Sander, Matthias
3
Tomczak, Torsten
3
Unger, Fritz
3
Winkelmann, Peter
3
Backhaus, Klaus
2
Britt, Steuart Henderson
2
Brock, Christian
2
Buell, Victor P.
2
Büschken, Joachim
2
Di Benedetto, C. Anthony
2
Dichtl, Erwin
2
Fantapié Altobelli, Claudia
2
Fuchs, Wolfgang
2
Geersbro, Jens
2
Gutting, Doris
2
Helm, Roland
2
Hörschgen, Hans
2
Koppelmann, Udo
2
Lindgreen, Adam
2
Meffert, Heribert
2
Nieschlag, Robert
2
Pepels, Werner
2
Voeth, Markus
2
Weis, Hans Christian
2
Alpert, Mark I.
1
Armstrong, Gary
1
Bauer, Christoph
1
Bauer, Ewald
1
Bearden, William O.
1
Becker, Jochen
1
Bliemel, Friedhelm
1
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Duncker & Humblot
2
Springer Fachmedien Wiesbaden
2
Athens Institute for Education and Research
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
International Conference on Business
1
United States Trademark Association
1
W. Kohlhammer GmbH
1
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All
Lehrbuch
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Kohlhammer Edition Marketing
3
Grundwissen der Ökonomik : Betriebswirtschaftslehre
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Kompendium der praktischen Betriebswirtschaft
2
UTB für Wissenschaft / Uni-Taschenbücher
2
A century of marketing
1
ABC
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Gabler-Lehrbuch
1
Grundzüge der BWL
1
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
1
Journal of technology management in China
1
Journal of the Academy of Marketing Science
1
Kohlhammer-Edition Marketing
1
Lehrbücher
1
Macmillan Marketing Series
1
Marketing-Wissen
1
McGraw-Hill series in marketing
1
McGraw-Hill series in marketing and advertising
1
Meffert-Marketing-Edition
1
Prentice Hall marketing
1
Sammlung Poeschel
1
Schriften zur Geschichte der Betriebswirtschaftslehre
1
Springer eBook Collection
1
Springer-Lehrbuch
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
UTB / Wirtschaftswissenschaften
1
Wisu-Texte
1
wi - Wirtschaft / Marketing
1
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ECONIS (ZBW)
87
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81
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1986
-
2. ed.
Persistent link: https://www.econbiz.de/10013467236
Saved in:
82
Marketing management and administrative action
Britt, Steuart Henderson
;
Boyd, Harper W.
-
1978
-
4. ed
Persistent link: https://www.econbiz.de/10000049895
Saved in:
83
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
84
Managerial analysis in marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
85
Scientific marketing management
White, Percival
-
1978
-
Repr. ed
Persistent link: https://www.econbiz.de/10000683644
Saved in:
86
Marketing management and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1968
-
Compl. rev. ed. internat. student ed
Persistent link: https://www.econbiz.de/10000575105
Saved in:
87
Marketing in business management : text and readings
Shaw, Steven J.
;
Gittinger, C. McFerron
-
1963
Persistent link: https://www.econbiz.de/10002800624
Saved in:
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