Marketing in business management : text and readings
Steven J. Shaw and C. McFerron Gittinger
| Year of publication: |
1963
|
|---|---|
| Authors: | Shaw, Steven J. ; Gittinger, C. McFerron |
| Publisher: |
New York : Macmillan London : Collier-Macmillan |
| Subject: | Absatztechnik | Marktforschung | Marktpsychologie | Betriebswirtschaft | Betriebswirtschaftslehre | Business economics | Management | Marketing | Marketingmanagement | Marketing management | USA | United States |
| Extent: | VIII, 472 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002800624