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Bewertung
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Health marketing quarterly
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By-brand or by-category? : the effect of
display
format
on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
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2
Subjective quality information : effects of patient experience outcomes and display formats on evaluation and choice intentions
Dietrich, Martin
;
Renner, Simone
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 234-249
Persistent link: https://www.econbiz.de/10011383939
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