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~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Marketing"
~type_genre:"Multi-volume publication"
~type_genre:"Reprint"
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Beziehungsmarketing
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Nonprofit marketing
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Marketing theory
11
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Nonprofit organization
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Downing, Steve
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Money, Kevin
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Parsons, Elizabeth
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Nonprofit marketing : sectoral applications
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Sage library in marketing
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The evolution of nonprofit marketing
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ECONIS (ZBW)
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Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
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2
Brand orientation in the charity sector : a framework for discussion and research
Hankinson, Philippa
-
2008
Persistent link: https://www.econbiz.de/10003717721
Saved in:
3
Nonprofit marketing
Parsons, Elizabeth
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003655453
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