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~subject:"Beziehungsmarketing"
~subject:"Experiment"
~subject:"Preismanagement"
~subject:"Social Web"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Experiment
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Consumer behaviour
54,417
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54,267
Relationship marketing
7,227
Brand management
6,179
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6,179
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5,652
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5,651
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4,718
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4,714
Online retailing
4,319
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4,319
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4,101
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4,094
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3,850
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3,743
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3,743
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3,687
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3,683
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3,397
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3,099
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2,842
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2,687
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2,678
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2,672
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2,325
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2,325
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2,187
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2,152
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2,056
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Mattila, Anna S.
48
Han, Heesup
42
Hollebeek, Linda D.
36
Loureiro, Sandra Maria Correia
32
Grewal, Dhruv
28
Lusk, Jayson L.
23
Nayga, Rodolfo M.
23
Herrmann, Andreas
21
Dwivedi, Yogesh Kumar
20
Filieri, Raffaele
20
Klaus, Philipp
20
Kumar, V.
20
Prentice, Catherine
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Rather, Raouf Ahmad
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Verhoef, Peter C.
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19
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Gierl, Heribert
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17
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Wong, IpKin Anthony
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Gustafsson, Anders
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Spann, Martin
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Sreejesh, S.
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Flavián Blanco, Carlos
15
Huber, Frank
15
Japutra, Arnold
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Kim, Jungkeun
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Ko, Eunju
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15
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Journal of retailing and consumer services
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Journal of business research : JBR
628
International journal of hospitality management
231
Psychology & marketing
158
The journal of product & brand management
157
Management science : journal of the Institute for Operations Research and the Management Sciences
144
The journal of services marketing
127
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
Journal of retailing
114
International journal of internet marketing and advertising : IJIMA
113
Journal of the Academy of Marketing Science
111
The journal of brand management : an international journal
110
Journal of travel and tourism marketing
109
Journal of marketing
103
Cogent business & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
International journal of contemporary hospitality management
96
Journal of hospitality marketing & management
96
Asia Pacific journal of marketing and logistics
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Tourism management : research, policies, practice
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Technological forecasting & social change : an international journal
88
European journal of marketing : EJM
87
Journal of strategic marketing
87
International journal of consumer studies
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Journal of marketing communications
79
Journal of promotion management : innovations in planning and applied research
78
Information systems research : ISR
77
Journal of marketing research : JMR
76
The international review of retail, distribution and consumer research
76
Journal of economic behavior & organization : JEBO
74
Marketing intelligence & planning
74
The service industries journal
74
International journal of electronic marketing and retailing : IJEMR
73
Journal of revenue and pricing management
72
Journal of internet commerce
71
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
13,839
RePEc
1
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41
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41
Risky business : can oyster farmers defend themselves against foodborne illness-related demand shocks?
Mazzocco, Vivianne
;
Uchida, Hirotsugu
;
Weir, Michael J.
; …
- In:
Marine resource economics
39
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014467426
Saved in:
42
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
43
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
44
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
45
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
46
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
47
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
48
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
49
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
50
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
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