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~subject:"Beziehungsmarketing"
~subject:"Firm performance"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Firm performance
brand loyalty
Markenimage
601
Brand image
600
Brand management
518
Markenführung
518
Consumer behaviour
378
Konsumentenverhalten
378
Brand equity
376
brand equity
258
Relationship marketing
175
Brand
162
Markenartikel
159
Social Web
77
Social web
77
Internet marketing
76
Online-Marketing
76
Customer satisfaction
62
Kundenzufriedenheit
62
Marketing management
60
Marketingmanagement
60
Markenwert
58
Brand Equity
43
Dienstleistungsqualität
39
Service quality
39
Brand loyalty
36
Corporate Social Responsibility
36
Corporate social responsibility
36
Einzelhandel
36
Retail trade
36
Viral marketing
32
Virales Marketing
32
Unternehmenserfolg
29
Advertising effects
27
Werbewirkung
27
Corporate reputation
25
Firmenimage
25
India
24
Indien
24
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Article
204
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Aufsatz in Zeitschrift
Reprint
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204
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204
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Gil Saura, Irene
5
Rahman, Mahabubur
4
Anabila, Peter
3
Berenguer Contrí, Gloria
3
Chahal, Hardeep
3
Iglesias, Oriol
3
Kaufmann, Hans Rüdiger
3
Liu, Chih-Hsing
3
Markovic, Stefan
3
Šerić, Maja
3
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Beig, Faseeh Amin
2
Botha, Elsamari
2
Bourgault, Normand
2
Dutta, Kamani
2
Ekinci, Yuksel
2
Faroque, Anisur Rahman
2
Guzman, Francisco
2
Japutra, Arnold
2
Jiang, Yanxin
2
Khan, Bilal Mustafa
2
Kim, Jewoo
2
Lee, Jungwon
2
Manohar, Sridhar
2
Molinillo, Sebastian
2
Nika, Fayaz Ahmad
2
Nuseir, Mohammed T.
2
Park, Cheol
2
Prentice, Catherine
2
Rodríguez-Serrano, M. Ángeles
2
Saha, Raiswa
2
Shabbir, Rizwan
2
Sharma, Rajesh
2
Sierra, Vicenta
2
Singh, Jatinder Jit
2
Sreejesh, S.
2
Sánchez-García, Javier
2
Wong, IpKin Anthony
2
Zhang, Jing
2
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Journal of business research : JBR
15
Journal of retailing and consumer services
8
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
6
Cogent business & management
5
International journal of hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
IIMB management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of internet marketing and advertising : IJIMA
3
Journal of business ethics : JOBE
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Marketing i menedžment innovacij : m&mi
3
Marketing intelligence & planning
3
Administrative Sciences : open access journal
2
African journal of business and economic research : AJBER
2
Asian Academy of Management journal : AAMJ
2
Economic research
2
European research studies
2
Global business review
2
International journal of business excellence : IJBEX
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research
2
Metamorphosis : a journal of management research
2
The journal of business & industrial marketing
2
The journal of services marketing
2
Vision : the journal of business perspective
2
Academia : revista Latinoamericana de administración
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Amfiteatru economic : an economic and business research periodical
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
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ECONIS (ZBW)
204
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The effects of service on multichannel retailers' brand equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Saved in:
202
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
203
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
204
Exploring the impact of brand equity and customer satisfaction on customer loyalty
Kaur, Gurjeet
;
Mahajan, Neetu
- In:
Metamorphosis : a journal of management research
10
(
2011
)
2
,
pp. 27-47
Persistent link: https://www.econbiz.de/10010226941
Saved in:
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