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~subject:"Beziehungsmarketing"
~subject:"Website"
~type:"article"
~type_genre:"Fallstudie"
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Beziehungsmarketing
Website
Social Web
243
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243
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163
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78
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78
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55
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55
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52
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52
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49
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49
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39
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33
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33
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33
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32
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32
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31
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23
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1
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1
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1
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1
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1
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Corporate social responsibility in the digital age
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Customer-centric marketing strategies : tools for building organizational performance
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Digital and social media marketing : a results-driven approach
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
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1
Cases on branding strategies and product development : successes and pitfalls
1
Culture and creativity in organizations and societies
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Deep knowledge of B2B relationships within and across borders
1
Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-business managerial aspects, solutions and case studies
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
European journal of marketing : EJM
1
Field guide to case study research in business-to-business marketing and purchasing
1
Global business and organizational excellence : a review of research & best practices
1
HMD : Praxis der Wirtschaftsinformatik
1
HRM and marketing orientation in the new era
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of social media management : value chain and business models in changing media markets
1
ICT management in non-profit organizations
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of electronic customer relationship management : IJECRM
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
Journal of business market management : jbm
1
Journal of customer behaviour
1
Journal of electronic commerce research : JECR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management communication quarterly
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Measuring business excellence : the journal of organizational performance management
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
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Digital engagement and customer experience
Amitrano, Cristina Caterina
;
Russo Spena, Tiziana
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 119-136)
.
2021
Persistent link: https://www.econbiz.de/10012612653
Saved in:
2
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
3
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
4
Communicating CRS on social media : the case of Pfizer's social media communications in Europe
Adi, Ana
;
Grigore, Georgiana
- In:
Corporate social responsibility in the digital age
,
(pp. 143-163)
.
2015
Persistent link: https://www.econbiz.de/10010513430
Saved in:
5
Kundenorientierung durch augmentiertes Marketing
Gerdes, Jürgen
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 187-199)
.
2018
Persistent link: https://www.econbiz.de/10011741004
Saved in:
6
Social media as social customer relationship management tool : case of Jordan medical directory
Al-Rabayah, Wafaa A.
- In:
Strategic uses of social media for improved customer …
,
(pp. 108-123)
.
2017
Persistent link: https://www.econbiz.de/10011632741
Saved in:
7
Social media
Fenton., Alex
;
Mohamad, Mostafa
;
Jones, Ashley
- In:
Digital and social media marketing : a results-driven …
,
(pp. 190-213)
.
2017
Persistent link: https://www.econbiz.de/10011582705
Saved in:
8
Content marketing
Iredale, Sophie
;
Heinze, Aleksej
;
Williams, Martin J.
- In:
Digital and social media marketing : a results-driven …
,
(pp. 214-237)
.
2017
Persistent link: https://www.econbiz.de/10011582710
Saved in:
9
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
10
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
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