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~subject:"Beziehungsmarketing"
~subject:"Zielgruppe"
~type_genre:"Book section"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
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Customer engagement : contemporary issues and challenges
9
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
Leitfaden Online-Marketing ; [Bd. 1]
7
Developing digital marketing : relationship perspectives
5
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5
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5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
4
E-marketing ; Vol. 1
3
Handbook of research on effective advertising strategies in the social media age
3
Marketing in the cyber era : strategies and emerging trends
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Digitale Transformation des Marketing
2
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2
Handbook of research on customer engagement
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Acta Universitatis Oeconomicae Helsingiensis / A
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Arbeidsnotat / Samfunns- og næringslivsforskning AS
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Creating a sustainable competitive position : ethical challenges for international firms
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
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Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
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ECONIS (ZBW)
177
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Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
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2
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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3
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
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4
Increasing customer engagement in digital marketing campaigns in a time of AI
Dudzinskaite, Urte
;
Correia, Ricardo Fontes
; …
- In:
AI innovation in services marketing
,
(pp. 48-80)
.
2024
Persistent link: https://www.econbiz.de/10014557832
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5
Reflection of the youth social problems in Russian social advertising
Afanasyeva, Tatiana
;
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
Persistent link: https://www.econbiz.de/10014577993
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6
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
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7
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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8
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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9
Online advertising : the impact of targeted advertising on advertisers, market access and consumer choice : study requested by the IMCO committee
Fourberg, Niklas
;
Taş, Serpil
;
Wiewiorra, Lukas
; …
-
Europäisches Parlament / Policy Department for …
-
2021
Persistent link: https://www.econbiz.de/10012621729
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10
The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012627857
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