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~subject:"Beziehungsmarketing"
~type:"article"
~type_genre:"Arbeitspapier"
~type_genre:"Konferenzbeitrag"
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Beziehungsmarketing
Handelsmarke
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Store brand
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Consumer behaviour
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19
Markenartikel
19
Brand management
18
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Arbeitspapier
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Rubio Benito, Natalia
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Villaseñor, Nieves
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Yagüe Guillén, María Jésus
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Esteban-Millat, Irene
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Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Journal of retailing and consumer services
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ECONIS (ZBW)
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
3
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
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