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~subject:"Beziehungsmarketing"
~type_genre:"Book section"
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Beziehungsmarketing
Internet marketing
1,331
Online-Marketing
1,331
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456
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456
Consumer behaviour
186
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186
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Ratten, Vanessa
5
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2
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Customer engagement : contemporary issues and challenges
9
Developing digital marketing : relationship perspectives
5
Social Branding : Strategien - Praxisbeispiele - Perspektiven
5
E-marketing ; Vol. 1
3
Handbook of research on effective advertising strategies in the social media age
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Digitale Transformation des Marketing
2
Handbook of research on customer engagement
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Marketing in the cyber era : strategies and emerging trends
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
AI innovation in services marketing
1
Apps management and e-commerce transactions in real-time
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Biometrics and neuroscience research in business and management : advances and applications
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Consumer behavior : practice oriented perspectives
1
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
Contemporary research in e-branding
1
Contemporary research in e-marketing ; 2
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cultural and technological influences on global business
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Digital innovations for customer engagement, management, and organizational improvement
1
Digital transformation and new approaches in trade, economics, finance and banking
1
Driving traffic and customer activity through affiliate marketing
1
E-Communication und Marken : [Markendialog Juni 2001]
1
E-business : state of the art of ICT based challenges and solutions
1
E-marketing in developed and developing countries : emerging practices
1
E-retailing challenges and opportunities in the global marketplace
1
Enhancing customer engagement through location-based marketing
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Essays on contracts, mechanisms and information revelation
1
Facetten der Digitalisierung : Chancen und Herausforderungen für Mensch und Management
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ECONIS (ZBW)
109
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
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3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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4
Increasing customer engagement in digital marketing campaigns in a time of AI
Dudzinskaite, Urte
;
Correia, Ricardo Fontes
; …
- In:
AI innovation in services marketing
,
(pp. 48-80)
.
2024
Persistent link: https://www.econbiz.de/10014557832
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5
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
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6
Geo-targeting for enhanced customer experience
Joshi-Gole, Karuna
- In:
Enhancing customer engagement through location-based …
,
(pp. 239-254)
.
2023
Persistent link: https://www.econbiz.de/10014281928
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7
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
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8
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
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9
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
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10
Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
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