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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
15
Konsumentenverhalten
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USA
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Online retailing
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Online-Handel
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Hispanics
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Vertrauen
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Badrinarayanan, Vishag
3
Becerra, Enrique P.
3
Becerra, Enrique
1
Jillapalli, Ravi
1
Kemp, Elyria
1
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Journal of business research : JBR
1
Journal of retailing and consumer services
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The journal of product & brand management
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The journal of services marketing
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ECONIS (ZBW)
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1
Antecedents and consequences of shoppers' attitude toward branded store-within-stores : an exploratory framework
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of business research : JBR
105
(
2019
),
pp. 189-200
Persistent link: https://www.econbiz.de/10012128498
Saved in:
2
Shoppers' attachment with retail stores : antecedents and impact on patronage intentions
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 371-378
Persistent link: https://www.econbiz.de/10012114180
Saved in:
3
Healthcare branding : developing emotionally based consumer brand relationships
Kemp, Elyria
;
Jillapalli, Ravi
;
Becerra, Enrique
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
Saved in:
4
The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
Saved in:
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