The influence of brand trust and brand identification on brand evangelism
Enrique P. Becerra and Vishag Badrinarayanan
| Year of publication: |
2013
|
|---|---|
| Authors: | Becerra, Enrique P. ; Badrinarayanan, Vishag |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 5/6, p. 371-383
|
| Subject: | Brand evangelism | Brand identification | Brand trust | Consumer-brand relationships | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markentreue | Brand loyalty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010224840