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~subject:"Beziehungsmarketing"
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Blomme, Robert J.
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Honyenuga, Ben Q.
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Advances in hospitality and leisure
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Customer orientation, CRM organization, and hotel financial performance : the mediating role of customer satisfaction
Dah, Helen M.
;
Blomme, Robert J.
;
Kil, Arie
;
Honyenuga, …
- In:
Advances in hospitality and leisure
18
(
2023
),
pp. 113-135
Persistent link: https://www.econbiz.de/10014247590
Saved in:
2
Hotel customer retention : a study of customers' perspectives in an emerging market
Adzoyi, Paulina N.
;
Blomme, Robert J.
;
Honyenuga, Ben Q.
- In:
Advances in hospitality and leisure
17
(
2022
),
pp. 21-36
Persistent link: https://www.econbiz.de/10014309047
Saved in:
3
Organizational readiness : key to successful CRM implementation in hotel industry
Dah, Helen M.
;
Blomme, Robert J.
;
Kil, Ad
;
Honyenuga, Ben Q.
- In:
Advances in hospitality and leisure
17
(
2022
),
pp. 129-145
Persistent link: https://www.econbiz.de/10014309284
Saved in:
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