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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
10
Konsumentenverhalten
10
Customer satisfaction
8
Kundenzufriedenheit
8
Dienstleistungsqualität
7
Service quality
7
Holiday behaviour
5
Relationship marketing
5
Tourism marketing
5
Tourismusmarketing
5
Urlaubsverhalten
5
Brand management
4
Destination management
4
Destinationsmanagement
4
Emotion
4
Emotions
4
Loyalty
4
Markenführung
4
Satisfaction
4
Viral marketing
4
Virales Marketing
4
Brand image
3
Cruise
3
Kreuzfahrt
3
Markenimage
3
Mediterranean region
3
Mittelmeerraum
3
Nachhaltigkeit
3
Perceived value
3
Performing arts
3
Spain
3
Spanien
3
Sustainability
3
Tourism
3
Tourism industry
3
Tourismus
3
Tourismuswirtschaft
3
Betriebliche Wertschöpfung
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Business start-up
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English
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Cervera-Taulet, Amparo
5
Pérez-Cabañero, Carmen
2
Schlesinger, Walesska
2
Calderón Garcia, Haydée
1
Calderón García, Haydee
1
Criado-Gomis, Ana
1
Iniesta-Bonillo, M. Ángeles
1
Ribeiro Soriano, Domingo
1
Tubillejas Andrés, Berta
1
Tubillejas-Andrés, Berta
1
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International review on public and non-profit marketing
2
Economic research
1
Journal of service theory and practice : JSTP
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
5
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1
Customer functional value creation through a sustainable entrepreneurial orientation approach
Criado-Gomis, Ana
;
Iniesta-Bonillo, M. Ángeles
; …
- In:
Economic research
33
(
2020
)
1,2
,
pp. 2360-2377
Persistent link: https://www.econbiz.de/10013191691
Saved in:
2
Exploring the links between destination attributes, quality of service experience and loyalty in emerging Mediterranean destinations
Schlesinger, Walesska
;
Cervera-Taulet, Amparo
; …
- In:
Tourism management perspectives : TMP
35
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012296666
Saved in:
3
Feeling emotions in the public performing arts sector : does gender affect?
Tubillejas-Andrés, Berta
;
Cervera-Taulet, Amparo
; …
- In:
International review on public and non-profit marketing
16
(
2019
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012129539
Saved in:
4
Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty
Pérez-Cabañero, Carmen
;
Cervera-Taulet, Amparo
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
2
,
pp. 253-268
Persistent link: https://www.econbiz.de/10011916392
Saved in:
5
Social servicescape effects on post-consumption behavior : the moderating effect of positive emotions in opera-goers
Tubillejas Andrés, Berta
;
Cervera-Taulet, Amparo
; …
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 559-589
Persistent link: https://www.econbiz.de/10011599093
Saved in:
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