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Beziehungsmarketing
Customer integration
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Kundenintegration
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Satisfaction
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Zufriedenheit
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Consumer behaviour
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Dienstleistung
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Co-creation dynamics
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Brand relationship quality
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Bundling strategy
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Chou, Cindy Yunhsin
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Laud, Gaurangi
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Leo, Wei Wei Cheryl
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The journal of services marketing
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Digital transformation for crisis preparedness : service employees' perspective
Leo, Wei Wei Cheryl
;
Laud, Gaurangi
;
Chou, Cindy Yunhsin
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014228976
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