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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Lieferantenmanagement
5
Supplier relationship management
5
Consumer behaviour
4
India
4
Indien
4
Konsumentenverhalten
4
B-to-B-Marketing
3
Business-to-business marketing
3
E-commerce
3
Electronic Commerce
3
Brand management
2
Confidence
2
Markenführung
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
Vertrauen
2
B2B Digital Usage
1
B2B marketing strategy
1
Betriebsgröße
1
Brand
1
Brand community trust
1
Brand engagement
1
Brand equity
1
Brand image
1
Brand loyalty
1
Buyer-seller relationship
1
Buyers' trade-off
1
C2C interactions
1
COVID-19
1
Community
1
Conceptual model
1
Consumer behavior
1
Consumer perception
1
Coping
1
Coping strategy
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Coping-Strategie
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Coronavirus
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English
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Dash, Satyabhusan
2
Bruning, Edward R.
1
Cyr, Dianne J.
1
Guin, Kalyan Ku
1
Mishra, Abhishek
1
Sethi, Amit Rakesh
1
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Praj̄nȧn : journal of social and management sciences
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
2
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
The effects of perceived interdependence structure on relationship quality : a study of the Indian corporate customer-bank relationship
Dash, Satyabhusan
;
Bruning, Edward R.
;
Guin, Kalyan Ku
- In:
Praj̄nȧn : journal of social and management sciences
36
(
2007/08
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10003891477
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