The effects of perceived interdependence structure on relationship quality : a study of the Indian corporate customer-bank relationship
Satyabhusan Dash; Ed Bruning; Kalyan Ku Guin
Year of publication: |
2007
|
---|---|
Authors: | Dash, Satyabhusan ; Bruning, Edward R. ; Guin, Kalyan Ku |
Published in: |
Praj̄nȧn : journal of social and management sciences. - Pune : National Institute of Bank Management, ISSN 0970-8448, ZDB-ID 190581-8. - Vol. 36.2007/08, 1, p. 47-62
|
Subject: | Indien | India | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
Saved in: