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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Corporate social responsibility
26
Corporate Social Responsibility
22
Konsumentenverhalten
7
Consumer behaviour
6
corporate social responsibility
5
Business ethics
4
Firmenimage
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challenger brand
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cluster analysis
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employee job performance
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job product
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Börsenkurs
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Bhattacharya, C. B.
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Du, Shuili
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Sen, Sankar
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Baskentli, Sara
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Handbook of brand relationships
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International journal of management reviews : IJMR
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Journal of business research : JBR
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ECONIS (ZBW)
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Consumer reactions to corporate social responsibility : the role of CSR domains
Baskentli, Sara
;
Sen, Sankar
;
Du, Shuili
;
Bhattacharya, …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 502-513
Persistent link: https://www.econbiz.de/10011980394
Saved in:
2
Maximizing business returns to corporate social responsibility (CSR) : the role of CSR communication
Du, Shuili
;
Bhattacharya, C. B.
;
Sen, Sankar
- In:
International journal of management reviews : IJMR
12
(
2010
)
1
,
pp. 8-19
Persistent link: https://www.econbiz.de/10003939537
Saved in:
3
Building brand relationships through corporate social responsibility
Sen, Sankar
;
Du, Shuili
;
Bhattacharya, C. B.
- In:
Handbook of brand relationships
,
(pp. 195-211)
.
2009
Persistent link: https://www.econbiz.de/10003915598
Saved in:
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