Consumer reactions to corporate social responsibility : the role of CSR domains
Year of publication: |
February 2019
|
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Authors: | Baskentli, Sara ; Sen, Sankar ; Du, Shuili ; Bhattacharya, C. B. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 95.2019, p. 502-513
|
Subject: | Corporate social responsibility | Moral foundations | Identification | Consumer-brand relationship | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Beziehungsmarketing | Relationship marketing |
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