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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
New product development
7
Produktentwicklung
7
Innovation management
6
Innovationsmanagement
6
China
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Relationship marketing
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Strategic alliance
5
Strategische Allianz
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Business network
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Firm performance
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Knowledge transfer
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Unternehmenserfolg
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Unternehmensnetzwerk
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Wissenstransfer
4
Advertising effects
3
E-commerce
3
Electronic Commerce
3
Internet marketing
3
Joint Venture
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Joint venture
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Lieferantenmanagement
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Marketing
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Online retailing
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Online-Handel
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Online-Marketing
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Search engine
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Social network
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Soziales Netzwerk
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Suchmaschine
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Supplier relationship management
3
USA
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United States
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Werbewirkung
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Advertising
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Arbeitsgruppe
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Competitive advantage
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Fang, Eric
5
Palmatier, Robert W.
2
Cai, Fengyan
1
Dong, Beibei
1
Evans, Kenneth R.
1
Huang, Minxue
1
Kozlenkova, Irina V.
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Lee, Jongkuk
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Ma, Shuang
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Wang, Yonggui
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Xiao, Bangming
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Zhuang, Mengzhou
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Journal of marketing
4
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
5
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
3
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
4
Customer participation and the trade-off between new product innovativeness and speed to market
Fang, Eric
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 90-104
Persistent link: https://www.econbiz.de/10003747966
Saved in:
5
Influence of customer participation on creating and sharing of new product value
Fang, Eric
;
Palmatier, Robert W.
;
Evans, Kenneth R.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10003758818
Saved in:
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