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~subject:"Beziehungsmarketing"
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Search: person:"Foroudi, Pantea"
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Beziehungsmarketing
Brand management
33
Markenführung
33
Corporate reputation
24
Firmenimage
23
Brand image
20
Markenimage
20
Consumer behaviour
19
Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Relationship marketing
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Marketing
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Social Web
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Social web
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Corporate culture
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Markenartikel
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Public relations
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Unternehmenskultur
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Öffentlichkeitsarbeit
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Brand architecture
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Markenarchitektur
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Corporate image
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Betriebliche Wertschöpfung
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Digitalisierung
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Digitization
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Innovation management
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Innovationsmanagement
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Place marketing
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Standortmarketing
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Tourism marketing
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Tourismusmarketing
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Value creation
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Foroudi, Pantea
12
Gupta, Suraksha
5
Melewar, T. C.
5
Foroudi, Mohammad Mahdi
3
Jin, Zhongqi
3
Marvi, Reza
3
Bang, Nguyen
2
Dennis, Charles
2
Yu, Qionglei
2
Zha, Dongmei
2
Ageeva, Elena
1
Chen, Cheng-Hao Steve
1
Chen, Junsong
1
Colmekcioglu, Nazan
1
Fakhreddin, Farbod
1
Kitchen, Philip J.
1
Palazzo, Maria
1
Sabina, Karanikosova
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Ueno, Akiko
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Yen, Dorothy
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Yen, Dorothy A.
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Yu, Xiaoyu
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Technological forecasting & social change : an international journal
2
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
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Journal of business research : JBR
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Journal of strategic marketing
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Qualitative market research : an international journal
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ECONIS (ZBW)
12
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1
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
2
Let me engage you : peer engagement behaviour on peer-to-peer platforms
Marvi, Reza
;
Foroudi, Pantea
;
Fakhreddin, Farbod
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014487582
Saved in:
3
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
4
Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Foroudi, Pantea
;
Marvi, Reza
;
Colmekcioglu, Nazan
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4355-4388
Persistent link: https://www.econbiz.de/10013455329
Saved in:
5
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
6
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
7
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
8
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
9
Far apart yet close by : social media and acculturation among international students in the UK
Yu, Qionglei
;
Foroudi, Pantea
;
Gupta, Suraksha
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012134617
Saved in:
10
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
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