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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Einzelhandel
3
Retail trade
3
Brand management
2
Innovation
2
Innovation adoption
2
Innovationsakzeptanz
2
Markenführung
2
Personalization
2
Sharing economy
2
Access-based services
1
Assemblage
1
B-to-B-Marketing
1
Blockchain technology
1
Brand
1
Brand experience
1
Brand familiarity
1
Burdens of ownership
1
Business-to-business
1
Business-to-business marketing
1
Cloud Computing
1
Cloud computing
1
Customer experience
1
Customer experience management
1
Customer journey management
1
Customer satisfaction
1
Customer-facing retail technology
1
Data envelopment analysis
1
Data-Envelopment-Analyse
1
Dienstleistung
1
Dienstleistungsinnovation
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Digital service
1
Digitalisierung
1
Digitization
1
Duopol
1
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Article
4
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English
5
Author
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Klein, Jan F.
5
Merfeld, Katrin
2
Esch, Franz-Rudolf
1
Falk, Tomas
1
Gahler, Markus
1
Gloukhovtsev, Alexei
1
Henkel, Sven
1
Paul, Michael
1
Riegger, Anne-Sophie
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Terpoorten, Claas
1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of service research
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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1
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
2
Customer experience : conceptualization, measurement, and application in omnichannel environments
Gahler, Markus
;
Klein, Jan F.
;
Paul, Michael
- In:
Journal of service research
26
(
2023
)
2
,
pp. 191-211
Persistent link: https://www.econbiz.de/10014246204
Saved in:
3
Technology-enabled personalization : impact of smart technology choice on consumer shopping behavior
Riegger, Anne-Sophie
;
Merfeld, Katrin
;
Klein, Jan F.
; …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013417195
Saved in:
4
Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.
;
Falk, Tomas
;
Esch, Franz-Rudolf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
Saved in:
5
On customer touchpoints and brand outcomes
Klein, Jan F.
-
2015
Persistent link: https://www.econbiz.de/10011504471
Saved in:
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