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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
China
16
Consumer behaviour
4
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Managers
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Relationship marketing
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Ma, Jing
2
Leung, Daniel
1
Lu, Ren
1
Ma, Bei
1
Zhang, Jing
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Asia-Pacific journal of business administration
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of travel and tourism marketing
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ECONIS (ZBW)
3
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How to leverage relational gatekeepers to improve sales performance : moderating effects of gatekeeper-salesperson Guanxi and gatekeeper-buyer Guanxi
Ma, Bei
;
Zhang, Jing
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 108-119
Persistent link: https://www.econbiz.de/10014230260
Saved in:
2
Antecedents and consequences of consumers' trust in hybrid travel websites
Leung, Daniel
;
Ma, Jing
- In:
Journal of travel and tourism marketing
37
(
2020
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012289491
Saved in:
3
Can Western interorganizational governance mechanisms be applied to a guanxi-based market?
Lu, Ren
;
Ma, Jing
- In:
Asia-Pacific journal of business administration
3
(
2011
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10009382046
Saved in:
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