Antecedents and consequences of consumers' trust in hybrid travel websites
Year of publication: |
2020
|
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Authors: | Leung, Daniel ; Ma, Jing |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 37.2020, 6, p. 756-772
|
Subject: | behavioral intentions | consumer-generated content | E-commerce | hybrid travel websites | online trust | review-based features | transaction-based features | website trust | Electronic Commerce | Website | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
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