//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Ma, Shuang"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
China
18
Relationship marketing
7
Consumer behaviour
5
Impact assessment
5
Konsumentenverhalten
5
Lieferantenmanagement
5
Supplier relationship management
5
Wirkungsanalyse
5
Air pollution
4
COVID-19
4
Coronavirus
4
Household
4
Luftverschmutzung
4
Privater Haushalt
4
Brand image
3
Brand management
3
Customer integration
3
Epidemic
3
Epidemie
3
Household finance
3
Industrie
3
Kundenintegration
3
Manufacturing industries
3
Markenführung
3
Markenimage
3
New product development
3
Private Verschuldung
3
Private debt
3
Produktentwicklung
3
Agrarboden
2
Agricultural soil
2
Arbeitsmobilität
2
Betriebliche Wertschöpfung
2
Binnenwanderung
2
Business start-up
2
Crowdfunding
2
Customer value
2
Einkommen
2
Einkommensverteilung
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Ma, Shuang
7
Wang, Yonggui
6
Li, Dahui
3
Anderson, Jeffrey E.
1
Fang, Eric
1
Gu, Huimin
1
Hampson, Daniel P.
1
Hua, Ying
1
Lee, Jongkuk
1
Lee, Ruby
1
Wang, Shuai
1
more ...
less ...
Published in...
All
Decision sciences
1
Emerging markets, finance and trade : EMFT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of contemporary hospitality management
1
Journal of marketing
1
Technological forecasting & social change : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is product customization always beneficial in the context of C2M platforms? : a signaling theory perspective
Wang, Shuai
;
Ma, Shuang
- In:
Technological forecasting & social change : an …
197
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014468855
Saved in:
2
When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby
;
Wang, Yonggui
;
Ma, Shuang
;
Anderson, Jeffrey E.
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
Saved in:
3
Proposing customers economic value or relational value? : a study of two stages of the crowdfunding project
Ma, Shuang
;
Hua, Ying
;
Li, Dahui
;
Wang, Yonggui
- In:
Decision sciences
53
(
2022
)
4
,
pp. 712-749
Persistent link: https://www.econbiz.de/10013464342
Saved in:
4
The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Ma, Shuang
;
Wang, Yonggui
;
Li, Dahui
- In:
Emerging markets, finance and trade : EMFT
55
(
2019
)
4
,
pp. 889-901
Persistent link: https://www.econbiz.de/10012210624
Saved in:
5
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
6
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
7
Customer participation in virtual brand communities : the self-construal perspective
Wang, Yonggui
;
Ma, Shuang
;
Li, Dahui
- In:
Information & management : the internat. journal of …
52
(
2015
)
5
,
pp. 577-587
Persistent link: https://www.econbiz.de/10011341609
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->