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Beziehungsmarketing
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Journal of business research : JBR
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Hunting for new customers : assessing the drivers of effective salesperson prospecting and conversion
Gopalakrishna, Srinath
;
Crecelius, Andrew T.
;
Patil, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 916-926
Persistent link: https://www.econbiz.de/10013325729
Saved in:
2
Multichannel strategies for managing the profitability of business-to-business customers
Lawrence, Justin M.
;
Crecelius, Andrew T.
;
Scheer, Lisa K.
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 479-497
Persistent link: https://www.econbiz.de/10012177568
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