//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Peng, Siqing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumer behaviour
7
Konsumentenverhalten
7
Brand
4
Markenartikel
4
Brand image
3
China
3
Confidence
3
Corporate Social Responsibility
3
Corporate reputation
3
Corporate social responsibility
3
Firmenimage
3
Markenimage
3
Relationship marketing
3
Vertrauen
3
Brand management
2
Customer satisfaction
2
Human Resource Management
2
Kundenzufriedenheit
2
Markenführung
2
Personalmanagement
2
Advertising planning
1
Arbeitsgestaltung
1
Arbeitsorganisation
1
Arbeitszufriedenheit
1
Asia
1
Asian consumers
1
Asien
1
Associate network theory
1
Brand user imagery
1
Brand user imagery clarity
1
Conspicuous consumption
1
Corporate culture
1
Cross-cultural marketing
1
Customer value
1
Dienstleistungsqualität
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
East Asia
1
Ehrenamtliche Arbeit
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Peng, Siqing
3
Choi, Yung Kyun
1
Keh, Hean Tat
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Liu, Honglei
1
Pang, Jun
1
Xie, Yi
1
more ...
less ...
Published in...
All
Frontiers of business research in China : selected publications from Chinese universities
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
2
How do corporate associations influence customer relationship strength? the effects of different types of trust
Xie, Yi
;
Peng, Siqing
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 443-454
Persistent link: https://www.econbiz.de/10009314482
Saved in:
3
Effects of advertising strategy on consumer-brand relationships : a brand love perspective
Pang, Jun
;
Keh, Hean Tat
;
Peng, Siqing
- In:
Frontiers of business research in China : selected …
3
(
2009
)
4
,
pp. 599-620
Persistent link: https://www.econbiz.de/10003923748
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->