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Beziehungsmarketing
Consumer behaviour
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Brand management
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Markenführung
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Perception
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Pieters, Rik
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Zeelenberg, Marcel
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Bigné Alcañiz, J. Enrique
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Sánchez, Isabel
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Verbeke, Willem J. M. I.
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Psychology & marketing
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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ECONIS (ZBW)
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When satisfied consumers do not return : variety seeking's effect on short- and long-term intentions
Sánchez, Isabel
;
Pieters, Rik
;
Zeelenberg, Marcel
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 15-24
Persistent link: https://www.econbiz.de/10009501839
Saved in:
2
When salespeople lose face : differential coping responses to customer-versus manager-evoked shame
Verbeke, Willem J. M. I.
;
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10001433432
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