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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Posselt, Thorsten
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Fetzer, Anna
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Pfeil, Christian
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Radić, Dobravko
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Institutions in perspective : Festschrift in honor of Rudolf Richter on the occasion of his 80th birthday
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Private Versicherung und soziale Sicherung : Festschrift zum 60. Geburtstag von Roland Eisen
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ECONIS (ZBW)
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Customer relationship management and price competition : comments on the raison d'être of customer loyalty programs
Pfeil, Christian
;
Posselt, Thorsten
- In:
Institutions in perspective : Festschrift in honor of …
,
(pp. 175-193)
.
2006
Persistent link: https://www.econbiz.de/10003395313
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2
Kundenempfehlungen als Marketinginstrument
Posselt, Thorsten
;
Radić, Dobravko
;
Fetzer, Anna
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 315-340)
.
2004
Persistent link: https://www.econbiz.de/10002516394
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3
Perspektiven des Dienstleistungsmanagements
Posselt, Thorsten
- In:
Private Versicherung und soziale Sicherung : …
,
(pp. 167-181)
.
2001
Persistent link: https://www.econbiz.de/10001587137
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