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International business development : a concise textbook focusing on international B-to-B contexts
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Cross-cultural strategizing for successful customer relationship management
Mahadevan, Jasmin
;
Reichert, Tobias
- In:
International business development : a concise textbook …
,
(pp. 247-266)
.
2021
Persistent link: https://www.econbiz.de/10012606637
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