Cross-cultural strategizing for successful customer relationship management
Jasmin Mahadevan and Tobias Reichert
| Year of publication: |
2021
|
|---|---|
| Authors: | Mahadevan, Jasmin ; Reichert, Tobias |
| Published in: |
International business development : a concise textbook focusing on international B-to-B contexts. - Wiesbaden : Springer Gabler, ISBN 978-3-658-33220-4. - 2021, p. 247-266
|
| Subject: | Beziehungsmarketing | Relationship marketing | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012606637